SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY

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1.
WHAT IS IN A BRAND? by
  • JOHN PHILIP JONES
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED ; 1998
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.8343 (MBA).

2.
BEHIND POWERFUL BRANDS : FROM STRATEGY TO CAMPAIGN by
  • JOHN PHILIP JONES
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED ; 2000
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.827 (MBA). Sri Krishna College of Engineering and Technology (1)Call number: 658.827 MBA.

3.
WHAT'S IN A NAME? : ADVERTISING AND THE CONCEPT OF BRANDS by
  • JOHN PHILIP JONES; JAN S SLATER
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: PRENTICE-HALL ; 2003
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 658.827 (MBA).

4.
HOW TO TURN ADVERTISING EXPENSES INTO INVESTMENTS by
  • JOHN PHILIP JONES
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: PEARSON EDUCATION ; 2005
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 659.1.

5.
WHEN ADS WORK NEW PROOF THAT ADVERTISING TRIGGERS SALES by
  • JOHN PHILIP JONES
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: PRENTICE-HALL OF INDIA ; 2007
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (2)Call number: 659.1 (MBA), ...

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