SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY

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1.
HOW TO WRITE A SUCCESSFUL MARKETING PLAN by
  • ROMAN G HIEBING; SCOTT W COOPER
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NTC BUSINESS BOOKS ; 1996
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.802 (MBA).

2.
STAGECOACH : A CLASSIC RAGS TO RICHES TALE FROM THE FRONTIERS OF CAPITALISM by
  • CHRISTIAN WOLMAR
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: ORION BUSINESS BOOKS ; 1998
Availability: Items available for loan: Master of Business Administration (1)Call number: 388.34 (MBA).

3.
AMA HANDBOOK FOR CUSTOMER SATISFACTION by
  • ALAN DUTKA
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NTC BUSINESS BOOKS ; 1993
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.812 (MBA).

4.
REVENUE MANAGEMENT HARDCORE TACTICS FOR PROFIT MAKING AND MARKET DOMINATION by
  • ROBERT G CROSS
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: ORION BUSINESS BOOKS ; 1997
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.155 (MBA).

5.
FUTURE REVOLUTIONS : UNRAVELLING THE UNCERTAINTIES OF LIFE AND WORK IN THE 21 CENTURY by
  • DAVID MERCER
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: ORION BUSINESS BOOKS ; 1998
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 303.483.

6.
THE FOCUS GROUP RESEARCH HANDBOOK by
  • HOLLY EDMUNDS
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: NTC BUSINESS BOOKS ; 1999
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 001.433 (MBA).

7.
MARKETING ENCYCLOPEDIA by
  • JEFFREY HEILBRUNN
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: NTC BUSINESS BOOKS ; 1995
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.8003 (MBA).

8.
MAXIMUM LEADERSHIP by
  • CHARLES FARKAS; PHILIPPE DE BACKER; ALLEN SHEPPARD
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: ORION BUSINESS BOOKS ; 1995
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.4092 (MBA).

9.
HANDBOOK OF ADVERTISING by
  • HERSCHELL GORDON LEWIS; CAROL NELSON
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: NTC BUSINESS BOOKS ; 1998
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 659.1 MBA.

10.
STRATEGY IN ADVERTISING : MATCHING MEDIA AND MESSAGES TO MARKETS AND MOTIVATIONS by
  • LEO BOGART
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: NTC BUSINESS BOOKS ; 1990
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 659.1 MBA.

11.
RICH DAD'S BEFORE YOU QUIT YOUR JOB by
  • ROBERT T KIYOSAKI.; SHARON L LECHTER
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: WARNER BUSINESS BOOKS ; 2005
Availability: Items available for reference: Sri Krishna College of Engineering and Technology: Not for loan (1)Call number: 658.11 KIY (MBA).

12.
FREE : HOW TODAY'S SMARTEST BUSINESSES PROFIT BY GIVING SOMETHING FOR NOTHING by
  • CHRIS ANDERSON
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: BUSINESS BOOKS ; 2009
Availability: Items available for reference: Sri Krishna College of Engineering and Technology: Not for loan (1)Call number: AND.

13.
CROWDSOURCING : HOW THE POWER OF CROWD IS DRIVING THE FUTURE OF BUSINESS by
  • JEFF HOWE
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: RH BUSINESS BOOKS ; 2008
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 658 HOW.

14.
CLICK : THE FORCES BEHIND HOW WE FULLY ENGAGE WITH PEOPLE, WORK, AND EVERYTHING WE DO by
  • LESLIE POCKELL.; ADRIENNE AVILA
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: WARNER BUSINESS BOOKS ; 2007
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 658.4092 POC (MBA).

15.
GREAT BY CHOICE by
  • JIM COLLINS.; MORTEN T HANSEN
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: RH BUSINESS BOOKS ; 2011
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 658.409 COL (MBA).

16.
THE NEW SUCCESSFUL LARGE ACCOUNT MANAGEMENT by
  • ROBERT B MILLER.; STEPHEN E HEIMAN.; TAD TULEJA
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: WARNER BUSINESS BOOKS ; 2005
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 658.1511 MIL.

17.
THERE'S NO SUCH THING AS BUSINESS ETHICS : THERE'S ONLY ONE RULE FOR MAKING DECISIONS by
  • JOHN C MAXWELL
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: WARNER BUSINESS BOOKS ; 2003
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 174.4 MAX.

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