SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY

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1.
MARKETING METAPHORIA : WHAT DEEP METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS GERALD ZALTMAN AND LINDSAY ZALTMAN by
  • GERALD ZALTMAN; LINDSAY H ZALTMAN
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: HARVARD BUSINESS SCHOOL PRESS ; 2008
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 658.8342 ZAL (MBA).

2.
MARKETING METAPHORIA : WHAT METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS by
  • GERALD ZALTMAN.; LINDSAY H ZALTMAN
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: HARVARD BUSINESS PRESS ; 2008
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 658.8342 ZAL (MBA).

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