FRANK V CESPEDES <br/><br/>
CONCURRENT MARKETING 

 -  HARVARD BUSINESS SCHOOL PRESS  1995 
 - 307 
<br/><br/><label>ISBN: </label>0875844448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT GENERAL 
<br/><br/><label>Dewey Class. No.: </label>658.8  (MBA)  / FRA