JOSEPH P GUILTINAN; GORDON W PAUL; THOMAS J MADDEN <br/><br/>
MARKETING MANAGEMENT 

 - 6 
 -  MCGRAW HILL BOOK COMPANY  1997 
 - 463 
<br/><br/><label>ISBN: </label>007114255x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT GENERAL 
<br/><br/><label>Dewey Class. No.: </label>658.8  (MBA)  / JOS