GERALD A MICHAELSON <br/><br/>
WINNING THE MARKETING WAR 

 -  MACMILLAN INDIA LIMITED  1999 
 - 282 
<br/><br/><label>ISBN: </label>0333933737 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT GENERAL 
<br/><br/><label>Dewey Class. No.: </label>658.8  (MBA)  / GER