TY  - BOOK
AU  - DAVID L LOUDON; ALBERT J DELLA BITTA
TI  - CONSUMER BEHAVIOR
SN  - 0070473811
U1  - 658.834  (MBA) 
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
KW  - CONSUMER BEHAVIOUR
KW  - MARKETING
ER  -