DAVID L LOUDON; ALBERT J DELLA BITTA <br/><br/>
CONSUMER BEHAVIOR 

 - 4 
 -  TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED  2002 
 - 788 
<br/><br/><label>ISBN: </label>0070473811 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOUR MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.834  (MBA)  / DAV