DAVID A AAKER ; JOHN G MYERS ; RAJEEV BATRA <br/><br/>
ADVERTISING MANAGEMENT 

 - 5 
 -  PEARSON EDUCATION  2002 
 - 754 
<br/><br/><label>ISBN: </label>8178087359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.1  (MBA)  / DAV