MASAAKI KOTABE; KRISTIAAN HELSEN <br/><br/>
GLOBAL MARKETING MANAGEMENT 

 - 2 
 -  JOHN WILEY AND SONS INC  2001 
 - 741 
<br/><br/><label>ISBN: </label>9971513730 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GENERAL GENERAL 
<br/><br/><label>Dewey Class. No.: </label>658.848  (MBA)  / MAS