MICHAEL D AMICO ; WILLIAM G ZIKMUND <br/><br/>
THE POWER OF MARKETING 

 - 7 
 -  THOMSON LEARNING  2000 
 - 689 
<br/><br/><label>ISBN: </label>0324072694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 (MBA)  / MIC