BERND SCHMITT; ALEX SIMONSON <br/><br/>
MARKETING AESTHETICS: THE STRATEGIC MANAGEMENT OF BRANDS, IDENTITY AND IMAGE 

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 -  FREE PRESS  1997 
 - 343 
<br/><br/><label>ISBN: </label>0584826550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.827 (MBA)  / BER