DEBASHIS PATI <br/><br/>
BRANDING CONCEPTS AND PROCESS 

 - 
 -  MACMILLAN INDIA LIMITED  2002 
 - 212 
<br/><br/><label>ISBN: </label>0333937155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.82 (MBA)  / DEB