TY  - BOOK
AU  - ORVILLE C WALKER; HARPER W BOYD; JEAN CLAUDE LARRECHE
TI  - MARKETING STRATEGY PLANNING AND IMPLEMENTATION
SN  - 0070435537
U1  - 658.8 (MBA) 
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
KW  - MANAGEMENT
KW  - MARKETING
ER  -