ORVILLE C WALKER; HARPER W BOYD; JEAN CLAUDE LARRECHE <br/><br/>
MARKETING STRATEGY PLANNING AND IMPLEMENTATION 

 - 3 
 -  TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED  2000 
 - 393 
<br/><br/><label>ISBN: </label>0070435537 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 (MBA)  / ORV