TY  - BOOK
AU  - MICHAEL MOON; DOUG MILLISON
TI  - FIREBRANDS BUILDING BRAND LOYALTY IN THE INTERNET AGE
SN  - 0070439532
U1  - 658.8343 (MBA) 
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
KW  - MANAGEMENT
KW  - MARKETING
ER  -