MICHAEL MOON; DOUG MILLISON <br/><br/>
FIREBRANDS BUILDING BRAND LOYALTY IN THE INTERNET AGE 

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 -  TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED  2000 
 - 318 
<br/><br/><label>ISBN: </label>0070439532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8343 (MBA)  / MIC