TY  - BOOK
AU  - GORDON S LINOFF ; MICHAEL JA BERRY
TI  - DATA MINING TECHNIQUES : FOR MARKETING SALES AND CUSTOMER SUPPORT
SN  - 0471179809
U1  - 658.8`02 (MBA) 
PB  - JOHN WILEY AND SONS INC
KW  - MANAGEMENT
KW  - MARKETING
ER  -