GORDON S LINOFF ; MICHAEL JA BERRY <br/><br/>
DATA MINING TECHNIQUES : FOR MARKETING SALES AND CUSTOMER SUPPORT 

 -  JOHN WILEY AND SONS INC  1997 
 - 454 
<br/><br/><label>ISBN: </label>0471179809 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8`02 (MBA)  / GOR