STEWART A WASHBURN <br/><br/>
MANAGING THE MARKETING FUNCTION 

 -  MCGRAW HILL BOOK COMPANY  1988 
 - 370 
<br/><br/><label>ISBN: </label>0070684413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 (MBA)  / STE