EDWARD S MCKAY <br/><br/>
THE MARKETING MYSTIQUE 

 -  AMERICAN MANAGEMENT ASSOCIATION  1994 
 - 184 
<br/><br/><label>ISBN: </label>0814478085 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 (MBA)  / EDW