TY  - BOOK
AU  - ROBERT A BURGELMAN; MODESTO A MAIDIQUE; STEVEM C WHEELWRIGHT
TI  - STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION
SN  - 0256091285
U1  - 658.514 (MBA) 
PB  - MCGRAW HILL BOOK COMPANY
KW  - MANAGEMENT
KW  - GENERAL
ER  -