JAMES H DONNELLY ; PAUL PETER J <br/><br/>
MARKETING MANAGEMENT : KNOWLEDGE AND SKILLS 

 -  MCGRAW HILL BOOK COMPANY  1998 
 - 944 
<br/><br/><label>ISBN: </label>02562263344 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 (MBA)  / JAM