TY  - BOOK
AU  - ADRIAN DAVIES
TI  - THE STRATEGIC ROLE OF MARKETING : UNDERSTANDING WHY MARKETING SHOULD BE CENTRAL TO YOUR BUSINESS STRATEGY
SN  - 0077078543
U1  - 658.802 (MBA) 
PB  - MCGRAW HILL BOOK COMPANY
KW  - MANAGEMENT
KW  - MARKETING
ER  -