ADRIAN DAVIES <br/><br/>
THE STRATEGIC ROLE OF MARKETING : UNDERSTANDING WHY MARKETING SHOULD BE CENTRAL TO YOUR BUSINESS STRATEGY 

 -  MCGRAW HILL BOOK COMPANY  1995 
 - 205 
<br/><br/><label>ISBN: </label>0077078543 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.802 (MBA)  / ADR