DAVID A AAKER <br/><br/>
MANAGING BRAND EQUITY 

 - 
 -  FREE PRESS  1991 
 - 299 
<br/><br/><label>ISBN: </label>0029001013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.827 (MBA)  / DAV