ERIC MARDER <br/><br/>
THE LAWS OF CHOICE PREDICTING CUSTOMER BEHAVIOR 

 -  FREE PRESS  1997 
 - 448 
<br/><br/><label>ISBN: </label>0684835452 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8342 (MBA)  / ERI