TY  - BOOK
AU  - STANLEY F STASCH ; RALPH WESTFALL ; HARPER W BOYD
TI  - MARKETING RESEARCH : TEXT AND CASES
SN  - 8185386161
U1  - 658.83 (MBA) 
PB  - AITBS PUBLISHERS AND DISTRIBUTORS
KW  - MANAGEMENT
KW  - MARKETING
ER  -