SETHIA KC ; CHUNAWALLA SA <br/><br/>
FOUNDATIONS OF ADVERTISING : THEORY AND PRACTICE 

 -  HIMALAYA PUBLISHING HOUSE  1997 
 - 835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.1 (MBA)  / SET