PARAMESWARAN MG <br/><br/>
BRAND BUILDING ADVERTISING 

 - 
 -  TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED  2001 
 - 212 
<br/><br/><label>ISBN: </label>0074633384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8343 (MBA)  / PAR