GEORGE S DAY ; KUMAR V ; DAVID A AAKER <br/><br/>
MARKETING RESEARCH 

 - 6 
 -  JOHN WILEY AND SONS INC  1997 
 - 752 
<br/><br/><label>ISBN: </label>9971512629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.83 (MBA)  / GEO