TY  - BOOK
AU  - PAUL A SCHUMANN; DONNA CL PRESTWOOD; ALVIN H TONG ET AL.
TI  - INNOVATE STRAIGHT PATH TO QUALITY, CUSTOMER DELIGHT, AND COMPETITIVE ADVANTAGE
SN  - 0070557144
U1  - 658.8 (MBA) 
PB  - MCGRAW HILL BOOK COMPANY
KW  - MANAGEMENT
KW  - MARKETING
ER  -