PAUL A SCHUMANN; DONNA CL PRESTWOOD; ALVIN H TONG ET AL. <br/><br/>
INNOVATE STRAIGHT PATH TO QUALITY, CUSTOMER DELIGHT, AND COMPETITIVE ADVANTAGE 

 -  MCGRAW HILL BOOK COMPANY  1994 
 - 208 
<br/><br/><label>ISBN: </label>0070557144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 (MBA)  / PAU