GEORGE SILVERMAN <br/><br/>
THE SECRETS OF WORD OF MOUTH MARKETING 

 -  AMERICAN MANAGEMENT ASSOCIATION  2001 
 - 258 
<br/><br/><label>ISBN: </label>0814470726 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 (MBA)  / GEO