CARL MC DANIEL; ROGER GATES <br/><br/>
CONTEMPORARY MARKETING RESEARCH 

 - 3 
 -  WEST PUBLISHING COMPANY  1996 
 - 783+i14 
<br/><br/><label>ISBN: </label>0314061223 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.83  (MBA)  / CAR