GEORGE R WALTHER <br/><br/>
UPSIDE DOWN MARKETING 

 -  MCGRAW HILL BOOK COMPANY  1994 
 - 209 
<br/><br/><label>ISBN: </label>0070680477 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 (MBA)  / GEO