WILLIAM G ZIKMUND; MICHAEL D AMICO <br/><br/>
EFFECTIVE MARKETING 

 -  WEST PUBLISHING COMPANY  1995 
 - 604 
<br/><br/><label>ISBN: </label>0314041621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 (MBA)  / WIL