JIM BLYTHE <br/><br/>
MARKETING COMMUNICATIONS 

 -  PRENTICE-HALL  1999 
 - 252 
<br/><br/><label>ISBN: </label>8178081229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.802 (MBA)  / JIM