TY  - BOOK
AU  - HARPER W BOYD; RALPH WESTFALL; STANLEY F STASCH
TI  - MARKETING RESEARCH: TEXT AND CASES
SN  - 8185386161
U1  - 658.8 BOY (MBA) 
PB  - AITBS PUBLISHERS AND DISTRIBUTORS
KW  - MANAGEMENT
KW  - MARKETING
ER  -