HARPER W BOYD; RALPH WESTFALL; STANLEY F STASCH <br/><br/>
MARKETING RESEARCH: TEXT AND CASES 

 - 7 
 -  AITBS PUBLISHERS AND DISTRIBUTORS  1999 
 - 816 
<br/><br/><label>ISBN: </label>8185386161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 BOY (MBA)  / HAR