PHILIP KOTLER; GARY ARMSTRONG <br/><br/>
PRINCIPLES OF MARKETING 

 - 9 
 -  PRENTICE-HALL  2001 
 - 785+i16 
<br/><br/><label>ISBN: </label>8120318390 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 (MBA)  / PHI