TY  - BOOK
AU  - MICHAEL JA BERRY; GORDON S LINOFF
TI  - MASTERING DATA MINING: THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT
SN  - 0471331236
U1  - 658.00285 (MBA) 
PB  - JOHN WILEY AND SONS INC
KW  - MANAGEMENT
KW  - DATA MINING
ER  -