MICHAEL JA BERRY; GORDON S LINOFF <br/><br/>
MASTERING DATA MINING: THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT 

 -  JOHN WILEY AND SONS INC  2000 
 - 494 
<br/><br/><label>ISBN: </label>0471331236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT DATA MINING 
<br/><br/><label>Dewey Class. No.: </label>658.00285 (MBA)  / MIC