NAT G BODIAN <br/><br/>
DIRECT MARKETING RULES OF THUM 

 -  MCGRAW HILL BOOK COMPANY  1995 
 - 403 
<br/><br/><label>ISBN: </label>0070063400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.84 (MBA)  / NAT