CHRISTOPHER H LOVELOCK <br/><br/>
SERVICES MARKETING 

 -  PRENTICE-HALL  1996 
 - 660 
<br/><br/><label>ISBN: </label>0134613775 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 (MBA)  / CHR