PAUL PETER J; JERRY C OLSON <br/><br/>
CONSUMER BEHAVIOR AND MARKETING STRATEGY 

 - 4 
 -  IRWIN  1996 
 - 738 
<br/><br/><label>ISBN: </label>0256139040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT CONSUMER BEHAVIOR 
<br/><br/><label>Dewey Class. No.: </label>658.8342 (MBA)  / PAU