PHILIP R CATEORA <br/><br/>
INTERNATIONAL MARKETING 

 - 9 
 -  MCGRAW HILL BOOK COMPANY  1996 
 - 772 
<br/><br/><label>ISBN: </label>0256139504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.848 CAT  (MBA)  / PHI