TY  - BOOK
AU  - MR JERRY ROBERTS MR B NANDAKUMAR
AU  - MR JERRY ROBERTS MR B NANDAKUMAR
TI  - BUILDING SUSTAINABLE COMPETITIVE STRENGTH EFFECTIVE MARKETING & DISTRIBUTION STRATEGIES
PY  - 2001///
PB  - ALL INDIA MANAGEMENT ASSOCIATION
KW  - EFFECTIVE MARKETING  DISTRIBUTION
ER  -