WILLIAM O BEARDEN; RICHARD G NETEMEYER <br/><br/>
HANDBOOK OF MARKETING SCALES 

 -  NIL  1996 
 - 276 
<br/><br/><label>Subjects--Topical Terms: </label><br/>REPROGRAPHY GENERAL 
<br/><br/><label>Dewey Class. No.: </label>658.8 (MBA)  / WIL