TY  - BOOK
AU  - WILLIAM J STANTON; MICHAEL J ETZEL; BRUCE J WALKER
TI  - FUNDAMENTALS OF MARKETING
T2  - MARKETING AND ADVERTISING
SN  - 0071135618
U1  - 658.8 STA (MBA) 
PB  - MCGRAW HILL BOOK COMPANY
KW  - MANAGEMENT
KW  - MARKETING
ER  -